Augmented reality joins us in the Chol1 catalog

Augmented reality joins us in the Chol1 catalog

Digital manufacturing technologies, now more developed than ever, are designed to produce on demand meeting individual needs – that is, products made for people, rather than warehouses or showrooms.

AR (Augmented Reality) technology is growing rapidly and even more so recently, since its incorporation into Instagram in the form of filters. Providing the missing link between digital design and fabrication: a digital showroom.

In collaboration with the developer Sacha Lujan, specialized in making augmented reality filters on the Spark AR platform. Thanks to this collaboration we were able to create a virtual catalog where users can experience a virtual showroom in their own home before their furniture is manufactured.

Being this a tool that allows us to digitize our method of dissemination and marketing especially in this period of pandemic where the way of selling products has radically changed, where social networks have become essential when promoting products, in Based on that, we wanted to expand our way of relating through the creation of the virtual catalog.