“In the future, art, design and urbanism will conjugate through the passion for cycling”
Health, sustainability and quality of life.
Are part of the benefits that this new revolution brings us.
Cycling does a good to the cities because it also does a good to people.
The passion of every cyclist can change the world.
But… do the objects we live with reflect this passion?
As designers… how can we contribute to this rising cyclist community?
Watch the full video
This project is framed in the Indiegogo crowdfunding campaign, for the implementation of a prototype workshop for our design team.
From there, we initiated a production process for audiovisual content, working in a collaborative way with the members of the cowork space “Centro Creativo Leñería”, the space were our brand was born.